What TikTok’s US Algorithm Deal Means for Creators and Users
As uncertainty grows, creators and users are migrating to YouTube and other platforms — fearing TikTok could go the way of MySpace.
The Future of TikTok in America: Oracle, Trump, and Fears of Government Control
Oracle’s Potential oversight of TikTok’s US algorithm and its cooperation with the government, sparks fears of censorship, political bias, and the platform’s potential decline.
TikTok’s Uncertain Future in the US
For the past year, the fate of TikTok in America has been under constant debate. Donald Trump has repeatedly delayed banning the platform, instead pursuing a deal that would allow its 167 million US users to keep scrolling.
Although not fully confirmed, reports suggest that Oracle will manage TikTok’s algorithm for US users. A CNN report quoted a White House official saying:
“Under the deal, Oracle would, “in cooperation with the government”, monitor the US algorithm to ensure content is free from improper manipulation or surveillance.” (CNN)
The phrase “incorporation with the government” (CNN italics, not mine) raises serious concerns, especially given Trump’s history of targeting media outlets that oppose him.
Government Oversight and the Risk of Censorship
Trump has openly criticized and even sued major media organizations, from ABC and CBS to The New York Times and The Wall Street Journal. He celebrated the (Not temporary) suspension of late-night host Jimmy Kimmel, and the FCC chair has hinted at stripping some broadcasters of their licenses.
TikTok does not fall under FCC control, but with Oracle potentially working alongside the government, the platform could face political interference. Given TikTok’s largely left-leaning, youth-driven user base, critics fear that Trump could push to suppress progressive voices while amplifying right-wing content.
Investors, Profit, and Lessons from Twitter/X
If the deal goes ahead, TikTok’s US operations will be controlled by a group of right-leaning investors. Unlike Elon Musk’s Twitter/X experiment where profit seemed secondary to ideology, TikTok’s investors will demand a return.
This tension may limit political meddling. However, if government oversight damages engagement, TikTok could decline quickly, much like Twitter/X after Musk’s controversial changes.
What This Means for Users and Creators
Many TikTok creators are already migrating to YouTube and other platforms to safeguard their audiences. If government control alters the algorithm, or if censorship drives users away, TikTok risks going the way of MySpace — once dominant, now irrelevant.
The real issue goes beyond business. For millions of Americans, TikTok is a platform of expression, creativity, and political discourse. If government influence reshapes the algorithm, the consequences could redefine social media in the United States.
Picture credit: Mohamed Hassan